In the U.S., chain restaurants are usually meh and left you with no particular impression, but Naruto Taiyaki Honpo in Japan is a different story. During my cross-cities trip in Japan, pretty much everywhere I go, I somehow randomly stumbled upon a Naruto Taiyaki Honpo shop. Taiyaki, aka sea bream fish-shaped "stuffed waffle if you'd like to call it, is a classic Japanese dessert that is enjoyed by many. I had read about this taiyaki place from Taiwanese bloggers so when I saw it in Asakusa, Tokyo, I decided to get a sweet potato one to try.
What makes this taiyaki so special is that each taiyaki is made in their own individual metal mold, which requires additional techniques and precision to cook unlike most places. The texture and taste of taiyaki from Naruto Taiyaki Honpo are also very distinct: Thin-skinned but almost like mochi soft skin, lightly crispy exterior especially around the edges, and a hearty filling of your choice. I was attracted to the natural sweet potato taste at first bite...all for just 280 YEN aka around $2 USD!
I continued to see Naruto Taiyaki Honpo when I was in Kyoto and Osaka (around the touristy areas) so I decided to try the other flavors. First, I got an azuki red beans taiyaki late night at 10PM (they open until like 11PM at least). The taiyaki was still super fresh and hot in hand. The azuki red beans filling was just as hearty as the sweet potato one and you can truly tell it's made with high grade red beans.
Lastly, I tried the custard filling taiyaki in Osaka and boy I was hooked: I got another one the next day! Japanese custard is so different than American custard: Japanese custard filling is extra creamy and made with more egg yolk, plus the custard is less sweet so you can truly enjoy the custard itself more. Each bite of the custard taiyaki was perfect and warming to your heart and belly.
Overall Rating: 😋😋😋😋
I definitely would like to revisit them next time in Japan. This taiyaki place is quite everywhere so you'd always see them around. They also open until late night.
Notes & Tips:
- Cash only
- Service is fast
- They open late